Apple Maps users, meanwhile, totalled 6.23m, or 60.2% of all users. In October 2012, ComScore's separate data, collected from its statistically robust panel of owners, shows that there were 8.57m iPhone owners in the UK - which would mean that 70.8% of owners used the maps app, which would be Google's, at some point.īut by September 2013, total use of Google Maps had dropped to 1.83m UK iPhone users even though the total ownership had grown to 10.35m.
Hesham Al-Jehani, Europe mobile product manager for ComScore, noted: "the Google Map figures are only based on those who use the app using an operator data network, so it doesn't include those who use it only on a Wi-Fi connection." But he thinks the latter "is probably not that many and shouldn't affect the trend." The data about app use is collected anonymously from mobile operators. European numbersĪccording to ComScore's European data, in the UK in October 2012 Google Maps usage on iPhone was 6.07m users - against no measurable number for Apple's Maps app. The data for the latest figures was collected via the GSMA Mobile Metrics measurement product, so measures the app being used if someone queries map data while not connected to a Wi-Fi network.
Others queried whether the Israeli company Waze (which Google bought in June 2013) might have made up the difference, or at least some of it.Īnd yet others suggested that Apple's Maps are worse in Europe than in the US, and that therefore use of Google Maps would be higher in Europe (and the UK) than in the US - or at least that the drop-off would have been less.īut data supplied exclusively by ComScore to the Guardian suggests that none of those is the case - and that the fact of being the default app on the iPhone has meant that Apple Maps is far more used than Google's offering on the iPhone. On the iPhone, in addition, it's particularly hard to do so without "jailbreaking" the device though on a standard phone one can use different mapping apps, any geographic link in an email or calendar appointment will open in Apple's app.īut when the Guardian published that data, some queried the data collection (though ComScore's methodology is robust). Perhaps it was entirely predictable that Apple's Maps app for the iPhone would garner millions of users as soon as it became available enough, according to ComScore, for Google to lose 23m users in the US.Īfter all, Apple Maps became the default on the iPhone - and most people don't change defaults.
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